CFO Roundup

Today’s CFOs have a lot on their plates. Ensuring that your company remains financially healthy and compliant with tax regulations is a complex and time-consuming process — and that’s just a small part of the role.

So how do you keep up, while minimizing your company’s tax burden?

1. Brush up on current laws. One thing is for certain each and every tax year — change. To avoid penalties and minimize liabilities, stay informed on tax law updates and regulations that may impact your business, maintain a broad understanding of the tax code and know how to apply applicable provisions.
2. Take advantage of available tax credits and deductions. Identify and claim any appropriate tax credits to help offset your tax liability and reduce your overall tax liabilities. From the R&D tax credit to the work opportunity tax credit, look for avenues to save. Be the expert on tax deductions, including those for business-related expenses and depreciation. And make sure your business is structured in a way to minimize its tax burden. For example, does it make more sense to run as an S corp, C corp or an LLC?
3. Review current practices. Are your bookkeeping and accounting practices an accurate reflection of your company’s finances? Are you keeping detailed records of income, expenses, investments, while reconciling your accounts regularly? Even small errors can have a huge impact when it’s time to file your company’s tax returns.
4. Implement added measures. Consider adding new processes that offer increased visibility into your company’s’ financial performance. From enhanced budgeting and forecasting to strategic cash management practices, these tax optimization strategies can help limit your liability and allow for smarter tax planning.
5. Simplify payroll tax reporting. You don’t have to do it all. To save time and remain compliant, you may utilize a reliable payroll system to handle tax filings, payroll calculations and deductions on your behalf.
6. Leverage technology. CFO are increasingly being asked to step up in tech and automation, and for good reason. Thanks to automation, you can free up time and resources from often mundane tax-related tasks. Many accounting software solutions offer features specifically designed for tax reporting to help optimize the tax preparation process.
7. Foster a cohesive team. Communication should extend beyond the C-suite. Tax considerations and challenges can be handled more proactively when your finance team, tax advisors and other stakeholders work together and maintain open lines of communication and collaboration. And when every employee understands how their role plays into the bigger picture, they’ll be more committed to helping the company be successful.

Make the most of your CPA relationship

Magone & Co can help organizations like yours operate more efficiently — navigating complicated tax laws, identifying potential deductions and ensuring ongoing compliance. Get in touch to see how we can help.

Chief Financial Officers (CFOs) and Chief Marketing Officers (CMOs) are generally seated on opposite sides of the boardroom — one focused on the business’s finances, the other overseeing its marketing initiatives.

But have you ever stopped to consider how thinking like a marketer can help CFOs make the most of their role and enhance the company’s bottom line?

By taking a page out of a marketer’s handbook, CFOs can improve client relationships and even outpace their competitors. Here’s how:

Leverage technology. Marketers have been quick to embrace new technologies — from AI to automation to data analytics. By leveraging technology, marketers can more accurately target their audience and measure the effectiveness of their campaigns.

CFOs, on the other hand, can embrace technology to streamline processes and improve financial outcomes. Technology can help track operational costs in real-time, revealing how to best allocate resources, optimize budgets and eliminate areas that are a drain on resources.

Make data-driven decisions. Marketers have always been focused on data-driven decision-making, using metrics and analytics to measure the effectiveness of their campaigns. CFOs can learn from this and leverage data to predict trends and identify areas of opportunity more accurately.

Focus on ROI. Marketers measure the return on investment (ROI) of all of their campaigns. By tracking expenses and measuring the ROI of organizational initiatives, CFOs can ensure they’re getting the most out of their budgets and identify areas of unnecessary spend.

Master the art of storytelling. Storytelling is a vital part of marketing as it helps establish a deeper connection between an audience and a brand. “Stories” generally focus on the challenges that a brand solves for its customers.

These storytelling skills are increasingly important for CFOs to adopt, especially when it comes to communicating facts, figures and data — to clients, to stakeholders, or to lenders when your organization is looking to grow and needs funding.

The bottom line

The modern CFO’s skillset is expanding all the time. And there’s a lot they can learn from marketers — and vice versa. Imagine the possibilities when these forces combine to drive business success in the years to come.

 

Lower costs and increase profits; that’s the universal mantra for CFOs. It’s as old as business itself.

What’s changing is the CFO’s role within business. They’re increasingly being asked to step up in tech and automation to propel growth while keeping costs down.

Partnering with IT

CFOs are now being asked to work closely with IT teams in designing and implementing digital tools that can provide data for decision-makers or analytics that help to identify areas within a company ripe for new growth and revenue.

As a result, CFOs are becoming more data-driven and basing key decisions on advanced analytics.

For example, the CFO of a multi-national company was tasked with overseeing the reduction of expenses by more than $750 million. The changes didn’t occur overnight, but gradually through the use of digital tools designed for specific needs like salary planning, financial forecasting, task automation and broader expense planning.

Driving front-end revenue

Cutting costs is no longer enough for successful CFOs. They must also look to long-term strategies for improved margins, revenue growth and development of new product or service lines.

Here’s where the analytics mentioned above also play a vital role in driving your company forward. If there’s no easy access to data around product line performance and profitability, sales and labor costs or sales forecasts, work with your IT team to make it happen.

Taking on non-financial roles

CFOs are also being asked to cross-train in non-finance roles within a company. It’s believed CFOs will gain better insights and develop new perspectives leading to a higher quality analysis of company data —  in turn, leading to sound financial decisions for the company.

While some jobs are lost due to automation, others are created. Instead of gathering data, displaced employees can begin to analyze it. Companies will often provide the training programs needed to become an analyst.

Simply put, analysts have the ability to condense data and present it. Data that is not only invaluable to the CFO, but others in the decision-making chain of the company.

By plugging-in all of the digital tools that are now available to them, company costs will decrease and profits will increase. Just as the company used in the first example, it surpassed the goal of slashing expenses by more than $500 million within a year of plugging-in its new technology.

Manage the rapid change of the CFO’s role with Magone & Co

We know the challenges privately held companies are experiencing — we’ve been there. That’s why we designed our Business Advisory services to help find areas that will most impact your organization’s success. Check them out and give us a call to see if they’re a fit with your company’s growth plans.