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6 Trends That Can Impact Your Talent Acquisition Strategy

July 10, 2020 by Nick Magone, CPA, CGMA, CFP®

Now more than ever, having the right talent is critical to the health of your business, giving it the best chance to grow and thrive. Though it may seem like a hirer’s market right now, having a flood of candidates can make finding the right fit even more of a challenge.

As any HR pro will tell you, success means prioritizing the candidate experience and staying up to date on these current talent acquisition trends:

Collaborative hiring. Did you know that 66% of candidates believe interactions with employees are the best way to get insight about a company? So when you have a team that loves where they work, why not involve them in the recruiting process? By tapping into the personal networks and reach of current team members, you won’t just expand your talent pool; you’ll also generate referrals from candidates who’ve heard about all the advantages of working for your company.

Personalization. Do you treat each job offer as a unique proposition for the individual or a generic package that you hand out to anyone filling that position? By tailoring employee perks and benefits to better meet the needs of specific demographics, your organization can set itself apart from the competition. From volunteer time off to student loan repayments, think about how you can make your next offer uniquely attractive to the person receiving it.

Workplace flexibility. Today’s job candidates are increasingly looking for companies that provide an appealing work/life balance. Offering remote workplace hours or even a four-day workweek can help attract new prospects and increase engagement with your current workforce. Flexibility can be the deciding factor on whether someone accepts your offer or goes elsewhere.

Culture. What makes your business stand out? How do you support your employees day in and day out? Twenty-two percent of American workers say that culture matters most when it comes to employee satisfaction. It’s critical to create and foster a workplace environment that makes people want to come to work each day.

Employer branding. In today’s job market, employer branding is more significant than ever. How visible is your brand? Is your presence consistent across every touchpoint? Cohesive branding done right will embody your business philosophy and values throughout every interaction, building your reputation as a desirable place to work.

Artificial Intelligence (AI). Automated recruiting platforms help hiring managers cut through the clutter of unqualified candidates and better focus their resources on bigger-picture issues. From screening resumes and scheduling interviews, AI can help ensure you’re only dealing with the best people for the job.

Step back and take a fresh look at how your organization approaches talent acquisition. If your recruiting efforts are falling flat, it may be time to rethink your strategy with these trends in mind. The success of your business is counting on it.

Filed Under: Company Culture

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