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Company Culture

CFO Tips for Communication Success

May 14, 2021 by Nick Magone, CPA, CGMA, CFP®

In Part 1 of our series on the essential qualities of C-suite occupants, we discussed some of the necessary skills by title as well as across-the-board attributes of successful executives. This post dives a little deeper into the importance of communication and collaboration in the C-suite, especially for those new to the CFO role.

Why C-level communication skills are so important
The Wharton School of Business ranks communication and presentation skills close to the top of its list of management skills needed to succeed in the C-suite, second only to leadership.

It may have served you well enough in more junior roles to be adept at talking through a presentation. However, C-level communication skills are more complex and performed at a higher level. You have to be able to understand what’s going on in every department, and how that potentially impacts the organization’s financial, strategic and competitive positions.

In turn, you must be able to communicate departmental concerns clearly and effectively to other members of the C-suite. Your communication skills must be honed to foster understanding and persuasion.

Steps to sharpening your communication skills
Learning how to best communicate at the CFO level doesn’t have to be daunting. These simple action steps will go a long way toward getting you where you need to be:

  • Ask clear-cut, thoughtful questions. When speaking with department or business unit management, learn their concerns, ask for recommendations and understand what shapes the basis of their suggestions.
  • Listen in a way that makes others want to share. Hear what is being said rather than immediately interjecting a response. An effective communicator encourages open dialog.
  • Get to the point. Breaking things down to their simplest terms establishes your knowledge and communicates your message clearly and successfully. Being succinct also best utilizes your time and your managers’ time.
  • Know your audience. How you say something is just as important as what you say. Understanding your audience allows you to set the proper pace and tone.
  • Consider taking a course in neurolinguistic programming, which can help you understand non-verbal cues and emotional states and lead to a deeper perception of others.

The importance of collaboration
A recent Gartner survey concludes that cross-collaboration among C-suite executives is more significant than it’s ever been, and suggests three methods of honing CFO-level collaboration skills:

  • Coordinate your priorities with those of other departments. Doing so can strengthen the impact across the business.
  • Learn about and empathize with other departments’ challenges. By doing so, you’ll have a better understanding of the overall business and be better able to participate in overcoming obstacles.
  • Communicate interdepartmental dependencies to other C-suite executives to help influence outcomes across all departments.

The role of the CFO has broadened in recent years far beyond number crunching, budgeting and compliance. To be successful today requires using your organization’s financial data to inform and influence operational decision-making. Because that’s more strategic rather than numbers based, you can see why strong communication chops are more vital than ever.

Need an objective opinion from our business advisory team? Reach out – we’re here to help.

Editor’s note: Watch for our final post in this series, A Global Mindset Inspires Success in the C-suite.

 

Filed Under: CFO Roundup, Company Culture

Moving Up to Your Company’s C-suite? Here Are Some Tips for Success

April 30, 2021 by Nick Magone, CPA, CGMA, CFP®

C-suite positions usually come with big paychecks and plenty of perks, but these benefits are frequently accompanied by huge accountability, mammoth stress and seemingly impossible time constraints.

To quote the Harvard Business Review: “…the skills that help you climb to the top won’t suffice once you get there.”

How can you prepare to manage your new position successfully? In this series of three posts, we’ll explore what you need to succeed at the top:

  • Essential skills of a successful chief executive
  • Importance of communication and collaboration
  • Significance of a global mindset

 Advanced C-suite skills by title
Executives find they must rely more on the understanding of business fundamentals than they did prior to occupying the C-suite. Top execs also find themselves in the position of providing input on key decisions.

According to the Harvard Business Review report mentioned above, C-suite occupants should strive to achieve the following:

  • Chief Financial Officer — Understand the meaning of risk and how to balance it with performance. A global rather than regional approach to finance is necessary, as is a firm grasp of the role of technology.
  • Chief Information Officer — Possess a universal understanding of the business. He or she must be comfortable with organizational design, be able to process information analytics and know how to use ROI to plan future departmental expenses.
  • Chief Marketing Officer — Know how to use new marketing channels as they emerge. He or she must be prepared to be the CEO’s contact point for marketing, sales and e-commerce.
  • General Counsel — More important today because of intensified attention to risk management. The GC should have the ability to negotiate with regulatory agencies and industry watchdogs and should have knowledge of environmental regulations.
  • Chief Human Resource Officer — Has evolved way beyond administrative functions. The CHRO must understand cultural differences and shifting demographics, excel in change management and take the lead in attracting and developing top talent.

Important skills for all C-suite occupants
If you’ve risen to the C-suite, chances are you’ve already mastered some of the essential executive skills. Now you have to adapt these skills to meet the more rigorous demands of a senior leader.  For example:

  • The ability to prioritize is one of the most important abilities a C-level executive must possess, especially in the face of colossal time demands. Only by prioritizing will you be able to focus and devote time to your most important tasks.
  • All C-suite executives must be able to lead transversally, or across the entire organization. This enables executives to accomplish company objectives in partnership with other teams.
  • C-suite leaders must be able and willing to adapt quickly to changing economic and customer environments.

Personal qualities for chief officers
In addition to the business skills needed to navigate the C-suite successfully, Forbes identifies the personal qualities essential to executive leadership roles:

  • Displaying genuine empathy decreases stress and increases morale
  • Listening in a way that invites others to share
  • Being motivated by what is right rather than what the market demands

In addition, communication skills are critical in the C-suite. According to the Wharton School of Business, “Persuasion and influence are powerful skills for any executives and should be reflected in all aspects of communication.”

That includes asking for help when you need it. Whether it’s coaching to improve your presentation skills, a crash course in the industry if you’re new to it or objective third-party advice on operational matters, remember: You’re expected to be smart, not superhuman.

Editor’s note: We discuss the importance of effective communication in more depth in Part 2 of this C-suite series.

Filed Under: CFO Roundup, Company Culture

Family Businesses: What it Takes to Keep Them Strong and Sustainable

April 16, 2021 by Nick Magone, CPA, CGMA, CFP®

Like their public counterparts, nearly all family business leaders are concerned about short-term revenue loss and cash flow these days. However, recent research shows they’re feeling confident about weathering the storm in the long term.

Family businesses, by definition, are survivors, according to Professor José Liberti of Northwestern University’s Kellogg School of Management. “If you start thinking about families that are four generations, three generations, they have learned through experience and faced hardships through time,” he says in an article on the university’s website.

It’s widely acknowledged that family businesses that have endured the hardships of multiple generations share the same traits that will sustain them through the current crisis and beyond. According to a joint study by The Harvard Business Review and the Family Business Network International, some of these traits include:

A shared value system
The joint HBR and FBNI report concludes that shared values not only provide a moral center for family businesses to withstand challenges; they also provide a means for the business to differentiate itself in the marketplace.

A shared vision for the future
With a common vision, the family business is better able to set goals and determine priorities. Shared visions support the family’s commitment because they are meaningful (which supports agreement on difficult decisions), engaging (which encourages talent development) and future-focused (which supports long-term planning).

Clarity about everyone’s role
Successful family businesses are ones in which everyone has clearly defined roles and responsibilities. These definitions are essential for avoiding conflict that often occurs within families. Clearly defined roles avert overlapping responsibilities and expectations.

Cohesion, interaction & communication
The joint HBR/ FBNI report defines this as “mutual understanding, respect and support, and a healthy exchange of ideas and discussion of key and delicate issues.” The study concludes that these behaviors determine the family’s resiliency and ability to respond to change.

Succession planning
An effective succession plan details the succession process and the standards used to determine when the successor is prepared to lead. Again, roles must be clearly defined for family members who will remain in the business. The plan must firmly establish that managerial aptitude is more critical than birthright, even if it means hiring a non-family member to lead the organization.

The good news and the bad news
The bad news is that FBNI’s study found that 40% of family businesses underperform in at least three of the areas noted above. The good news is that definitive action can help family businesses stay strong and sustainable.

Not sure what actions to take? An objective advisor can help take the emotion out of the discussion and get everyone on the same page. At Magone & Company, we know family businesses because we are one. Let us know how we can help keep yours strong for generations to come.

Filed Under: Company Culture, Small Business

Failure to Plan for Business Succession Equals Failure to Succeed

January 8, 2021 by Nick Magone, CPA, CGMA, CFP®

You’ve spent most of your career building your business to be your legacy. You’ve reached a pinnacle, feeling secure in the knowledge that you’ve laid the cornerstone for future success.

So how can you ensure that legacy stays intact? Succession planning.

For many business owners, succession planning can be an uncomfortable topic to engage in, because it’s often associated with mortality or worse, loss of control.

Our advice? Put aside the discomfort and make a plan. That way, you have time to consider possible successors and invest in either training or hiring to fill critical skill or knowledge gaps.

Think of succession planning as a business will
Preparing for your departure — whatever the reason — can save your loved ones (either involved family heirs or your employees) from having to make up their own roadmap as they learn to drive.

Continuity is not accidental. It also signals to any investors or shareholders what the intention is for the direction of the company.

Without a well-structured, formal succession plan in place, you’re risking:

  • Unprepared or unsuitable leadership
  • Disputes for control/direction of the company
  • Unnecessary legal fees and protracted proceedings
  • A reshaped or ignored company vision
  • Financial instability
  • Inability to retain/recruit top talent

A pre-emptive consultation with a qualified CPA can help to alleviate most corporate headaches and reorganizing pains that can arise during a leadership change. Otherwise, it can be a protracted, contested tangled mess of lawyers and more CPAs, costing your company far more than if you planned a smooth exit.

And nobody wants that for a legacy.

Filed Under: Company Culture, Small Business

Magone & Co Principal Guests on Popular Business Podcast

October 2, 2020 by Nick Magone, CPA, CGMA, CFP®

Managing partner Nick Magone recently appeared on The Bold Sidebar podcast. Hosted by Jeff Horn of the Horn Law Group, a family law practice in Toms River, NJ, the show focuses on tips, and techniques for client service and retention.

Listen as Nick shares with Jeff his thoughts on the accounting profession, staying competitive in a changing world, and how not being afraid to say “Yes” led him to become fluent in Italian and launch a successful international tax practice.

Filed Under: CFO Roundup, Company Culture

6 Trends That Can Impact Your Talent Acquisition Strategy

July 10, 2020 by Nick Magone, CPA, CGMA, CFP®

Now more than ever, having the right talent is critical to the health of your business, giving it the best chance to grow and thrive. Though it may seem like a hirer’s market right now, having a flood of candidates can make finding the right fit even more of a challenge.

As any HR pro will tell you, success means prioritizing the candidate experience and staying up to date on these current talent acquisition trends:

Collaborative hiring. Did you know that 66% of candidates believe interactions with employees are the best way to get insight about a company? So when you have a team that loves where they work, why not involve them in the recruiting process? By tapping into the personal networks and reach of current team members, you won’t just expand your talent pool; you’ll also generate referrals from candidates who’ve heard about all the advantages of working for your company.

Personalization. Do you treat each job offer as a unique proposition for the individual or a generic package that you hand out to anyone filling that position? By tailoring employee perks and benefits to better meet the needs of specific demographics, your organization can set itself apart from the competition. From volunteer time off to student loan repayments, think about how you can make your next offer uniquely attractive to the person receiving it.

Workplace flexibility. Today’s job candidates are increasingly looking for companies that provide an appealing work/life balance. Offering remote workplace hours or even a four-day workweek can help attract new prospects and increase engagement with your current workforce. Flexibility can be the deciding factor on whether someone accepts your offer or goes elsewhere.

Culture. What makes your business stand out? How do you support your employees day in and day out? Twenty-two percent of American workers say that culture matters most when it comes to employee satisfaction. It’s critical to create and foster a workplace environment that makes people want to come to work each day.

Employer branding. In today’s job market, employer branding is more significant than ever. How visible is your brand? Is your presence consistent across every touchpoint? Cohesive branding done right will embody your business philosophy and values throughout every interaction, building your reputation as a desirable place to work.

Artificial Intelligence (AI). Automated recruiting platforms help hiring managers cut through the clutter of unqualified candidates and better focus their resources on bigger-picture issues. From screening resumes and scheduling interviews, AI can help ensure you’re only dealing with the best people for the job.

Step back and take a fresh look at how your organization approaches talent acquisition. If your recruiting efforts are falling flat, it may be time to rethink your strategy with these trends in mind. The success of your business is counting on it.

Filed Under: Company Culture

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